Frequently Asked Questions

AdEvolver is a Meta Ads Account Intelligence platform powered by AI. We audit your account, monitor it daily, and alert you before money is wasted — all via Slack.

Three key differences: 1) Deep Account Audit — we detect audience overlap, creative fatigue, and budget waste automatically. 2) Proactive Alerts — real-time anomaly detection before you burn budget. 3) Slack-first — your whole team gets insights and can take action without leaving Slack.

AdEvolver is built for performance marketers and growth teams who run Meta (Facebook/Instagram) ads and want to stop wasting spend on issues that should have been caught earlier.

Meta's native platform is built for campaign creation, not automated anomaly detection. To find issues like audience overlap, creative fatigue, or sudden CPA spikes, you have to manually dig through dozens of tabs. By the time you spot a problem manually, you've often already wasted budget. AdEvolver acts as a 24/7 automated analyst, constantly running these complex checks in the background and pushing proactive alerts to your Slack.

While LLMs and MCP are powerful, building a reliable 24/7 Meta Ads monitoring system is incredibly complex. You have to handle Meta API rate limits, pagination, dynamic baseline calculations, and maintain secure, persistent OAuth connections. AdEvolver provides a production-ready, zero-maintenance solution. We've spent hundreds of hours fine-tuning our analysis models specifically for Meta Ads data structures so you don't have to.

The audit scans your Meta Ads account for structural issues: audience overlap, uneven budget allocation, creative fatigue, poor placement performance, and more. It generates a prioritised list of recommendations with estimated wasted spend.

AdEvolver monitors key metrics (CPA, ROAS, impressions, CTR) against dynamic baselines. When a metric deviates beyond expected ranges, you get an alert in Slack immediately — before the issue costs you significant budget.

Your team gets a daily performance digest pushed to Slack every morning. You can ask questions in plain English ('Why did CPA spike yesterday?'), and get back a full AI-powered analysis. You can also trigger actions like pausing ad sets directly from the channel.

AdEvolver offers two plans: Scout Weekly (£10/week) and Scout Monthly (£29/month). Both include all features with a 7-day free trial. No credit card required to start.

Yes — cancel directly from your dashboard with one click. You keep access until the end of your current billing period, with no penalties.

Every feature — there are no feature-gated tiers. Both Scout Weekly and Scout Monthly give you identical access to the full platform including audit, alerts, Slack integration, and 200 AI operations per day.

Slack-first means Slack is the primary product surface — not an afterthought notification layer bolted onto a dashboard. AdEvolver delivers daily digests, real-time anomaly alerts, AI-powered Q&A, and one-tap approve/pause actions all inside your Slack workspace. The dashboard exists as a secondary reference view, but your team never needs to log into it to stay on top of performance.

Yes — AdEvolver is built specifically for this workflow. Connect your Meta account once, link your Slack workspace, and AdEvolver handles everything from there: automated morning digests, instant CPA/ROAS alerts, natural-language Q&A, and actionable approve/reject buttons for recommended changes. Your team can monitor and act on your Meta ad account without ever opening a separate dashboard.

We use Meta's official Marketing API with secure OAuth. You authorise read access for analysis and limited write access for approved actions (like pausing ad sets). We never access billing information or personal data.

All data is encrypted in transit and at rest. Your advertising data is only used to power your own account intelligence — never shared with third parties.